Influencing and Collaboration with SCARF

The cold weather may have had many of us reaching for our hats and scarves and it was no different in the training room this week, with a group of delegates using Dr David Rock’s SCARF model to hot up their influencing skills.

As part of a programme to develop agility as internal consultants, the group explored how they can collaborate with and influence their key stakeholders more effectively.  This model has its roots in social neuroscience and is based on the principle of minimizing danger and increasing reward across the 5 SCARF aspects (can you guess what they are…?)

  • Status
  • Certainty
  • Autonomy
  • Relatedness
  • Fairness

Sam Eddleston
Learning Curator and Team Coach


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