15 days into 2015… Hows your resolution?

Was it really only two weeks ago that we heralded in 2015 with good intentions, resolutions and a small glass of something bubbly? New Year’s Resolutions are a phenomena in the Western world that sees us committing to everything from learning new languages, to running marathons, or losing 3 dress sizes.

And we mean it. At the time. But two weeks in, how’s it looking?

What is a New Year’s Resolution really? Often it’s a really personal promise or commitment to change. And knowing what we know about the factors which impact sustainable change, perhaps we shouldn’t be surprised if the only people around us who’re still ‘resolved’ are the Dryathletes or those who’ve paid membership to slimming groups!

We’ve been exploring the factors which enable sustainable change factors with a number of organisations using Dannemiller’s Formula for Change


While we can often vision the future state, and know the first steps we need to take – ‘if I give up wine, I could be a size 10’ – being ‘adequately dissatisfied’ is often the common break point in sustainable change – either in whole organisations or in our personal resolutions.

Perhaps we’re better to wait to be really galvanised by a growing sense of our own and others levels of dissatisfaction before undertaking the challenge of change? And maybe then, our resolution for change will overcome our resistance and really stick.

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Michaela Weller

Director, Brand & Offer

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