We’ve collaborated with the British Olympic Association since 2018. A collaboration which sees us bringing the DNA of British Olympic success to high performance organisations and individuals.

TEAM GB are synonymous with extraordinary sporting success, having transformed from underachievers in Atlanta 1996 to a global Olympic superpower in 2012 and 2016.

Recognised as ‘the most loved UK sport team’, the steps the BOA made towards this transformation are compelling insights for business, leaders and other elite sport organisations.