Why Sports are a GREAT Metaphor for Business


by Patrick Marr

7 February 2017

I was stopped in my tracks by the HBR article ‘Why Sports are a Terrible Metaphor for Business’.  And intrigued.  We work with high profile rugby teams including Saracens, Bath and Gloucester and global businesses like MARS and Levis, and see real synergies and value in sports into business, and business into sport.

So here’s a couple of reasons why I think sport is a brilliant metaphor for business

The issue in sport as a metaphor for business as I see it is in the ‘transfer  – the links, the ‘so what?’ needs to be translated to make it applicable and accessible to the specific challenges and opportunities each business faces.  It’s far too easy to get a great Olympian to ‘tell the story’ and leave it hanging.. and who doesn’t love a great Olympic story!

I’m sorry Bill Taylor, but I believe there are tonnes of learnings from sport into business – in exactly the same way as there are learnings from communities, children, books, film storylines and other organisations.  You just have to make the links.


Patrick Marr
Owner Director


Bill Taylor’s HBR article 3rd February 2017


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