Omni channel retailing and how HR can support
Martyn was a keynote speaker at the industry event which discussed an omni-channel approach to retailing. The launch event was an exciting opportunity to hear from three industry key speakers on their experience of omni-channel retailing. Today’s consumers want to use all available shopping channels simultaneously, including retail stores, mobile apps, TV and online sites. Omni-channel retailing aims to provide a seamless approach to customer experience through all channels.
Martyn was joined by Jane Rexworthy, Head of the National Skills Academy for Retail as well as Scott Taviner, Retail Operations Manager for the Southern Co-op. Attendees also had the chance to debate the skills that retail will need to successfully manage the new consumer. Says Martyn Phillips, ‘This exciting event marked the launch of a specific initiative to support retail and its ecosystem in the region. I have longstanding experience in retail and am local to the area, so it’s no surprise that I was keen to take part. I always enjoy sharing my experience in and knowledge of the omni-channel approach which is so key to the retail industry of today. It was real honour, as a representative of Leading Edge, to join Southampton Solent University at this launch to help grow the retail sector in the region.’
Martyn, former CEO of B&Q, discussed the impact of omni-channel retailing and specifically looked at the areas of focus for big businesses when taking on such an approach. These included ensuring the entire board of a business really understands the omni channel operation, as well as educating all stakeholders and encouraging them to understand, engage and commit their personal contribution. He also talked about how there needs to be real trust within the business and colleagues should be given the necessary freedom to grow and develop their own skills.
The event took place yesterday (Tuesday 4th March) at the university’s conference centre, from 5.45-7.35pm.