PureGym is the UK’s largest private gym operator with over 230 gyms and more than one million members across the UK. Since opening its first gym 10 years ago in 2009, PureGym has put customer needs and innovative technology at the heart of everything it does to fundamentally change the gym industry and open up access to fitness to a wider audience.
A change in ownership in 2017 stepped up PureGym’s expansion schedule, with an operations reorganisation taking place mid-2018 to facilitate delivery of ambitious growth plans alongside investment to develop regional managers and department heads within the newly created Central Operations Team.
Leading Edge kicked off a tailored development programme at the end of 2018 to enable effective change that will support the senior colleagues to achieve the business vision of inspiring a healthy nation. A strong theme throughout this learning journey is delivering laser focussed performance in a high-support, high-challenge culture.